Presented by Icon Muscle and produced by Joe Wheatley Productions in collaboration with World Gym International, the event was hosted by MusclePharm and coordinated in conjunction with the City of Los Angeles Department of Recreation and Parks.
Uniformed officers from the Los Angeles Police Department Pacific Division collected donated toys throughout the day for delivery to the division’s annual Winter Wonderland Distribution Drive. Donations filled multiple police vehicles as officers assisted with on-site collection and logistics.
Santa Claus arrived on the boardwalk accompanied by his elves, creating a focal point for family photo opportunities. A scheduled boardwalk performance by Santa & His Elvettes took place in the early afternoon, adding a lively entertainment element to the day’s activities.
Among those in attendance was Traci Park, who joined officers and organizers in supporting the toy collection effort. The event also drew participation from local motorcycle groups, including members of the Venice Vintage Motorcycle Club, who arrived with toy donations and additional financial contributions.
Event producer Joe Wheatley noted that the toy drive has partnered with the Pacific Division for nearly two decades to support its holiday distribution efforts, emphasizing the impact the annual collection has on local families.
Limited-edition event T-shirts were distributed during the drive, with proceeds directed back into the program. By the end of the afternoon, organizers reported a strong turnout and substantial volume of donated toys.
Santa Monica Closeup will continue documenting community-based events and public service efforts across the Westside.
