Santa Monica, Calif. – Outlandish, a trailblazer in live shopping and social commerce, unveiled its first U.S. flagship store today on Santa Monica's bustling Third Street Promenade. The grand opening marked a pivotal moment in retail innovation, blending the tactile experience of traditional shopping with the interactivity of live-streamed social media commerce.
The store features cutting-edge live-streaming studios, enabling influencers to host real-time shopping events directly from the floor. Customers can interact with influencers in person or virtually through the Outlandish platform, which is already a certified TikTok partner.
“When I founded Outlandish, my vision was to combine the excitement of live, interactive shopping with the personal connection of in-store visits,” said William August, CEO of Outlandish. “This flagship store bridges those worlds, letting customers experience the best of both.”
Outlandish has quickly become a disruptor in the retail space, driving at least 10% of partner brands’ revenues through live shopping sales. Since its founding in 2018, the company has partnered with major global brands, leveraging platforms like TikTok to captivate audiences worldwide.
The grand opening included a ribbon-cutting ceremony attended by company leadership, local officials, and influencers, followed by a guided tour of the state-of-the-art space. Attendees witnessed live-streamed events featuring popular products, connecting local shoppers with global audiences.
“We’re thrilled to bring this innovative hybrid model to the U.S.,” said Michael Dodo, CEO of the Dodo Group. “This initiative redefines the retail experience by merging immersive, in-person shopping with the dynamic reach of digital technology.”
In addition to revolutionizing retail, the Santa Monica location will serve as a hub for education. Outlandish plans to host classes designed to empower creators, focusing on live shopping, social media marketing, and content creation.
Looking ahead, Outlandish aims to expand globally, with locations in Mexico and Spain slated for 2025 and beyond.
With its groundbreaking approach, Outlandish is setting a bold new standard for the future of commerce, merging tradition with technology to create a seamless, interactive shopping experience.
For more information about Outlandish, visit outlandishdigital.us.
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