SANTA MONICA — Monday, October 20, 2025 — The skies above Santa Monica Beach illuminated in a dazzling display Monday night as 2,000 drones took flight in celebration of the new NBA Shot Clock by Swiss watchmaker Tissot.
The choreographed drone show, produced by Sky Elements Drone Shows, transformed the night sky into a digital canvas above the Santa Monica Pier, featuring vivid animations and synchronized formations that paid tribute to basketball’s iconic countdown timer.
Tissot, the official timekeeper of the NBA since 2015 and the official watch of the WNBA, unveiled its latest precision innovation in partnership with the league. The event drew spectators along the beach and pier, many capturing the light show on phones as the drones formed symbols of the NBA and Tissot logos high above the Pacific.
The shot clock—introduced to the NBA in 1954 to curb stalling tactics and boost scoring—has become a defining feature of modern basketball. Today, the 24-second timer governs gameplay across professional and amateur leagues worldwide, serving as both a strategic element and a visual centerpiece of the sport.
Monday’s show not only celebrated the evolution of timekeeping in basketball but also highlighted the fusion of sports, technology, and artistry through aerial innovation.
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