VENICE, Calif. — Friday, March 13, 2026 — A ceremony at the historic Venice Lifeguard Station formally introduced the building as the new “Baywatch Lifeguard Headquarters,” marking the return of the iconic television franchise to the Los Angeles coastline.
The gathering drew a crowd on the sand and the station’s upper deck, including active-duty and retired lifeguards, Los Angeles Police Department officers, local officials, production staff, and members of the media. Lifeguard rescue boards and signage identifying the building as the Baywatch headquarters were displayed outside the station during the event.
During remarks, Greg Bonann, the original creator of Baywatch and a former Los Angeles County lifeguard, reflected on the building’s long history. The Venice Lifeguard Headquarters opened in November 1969, and Bonann recalled arriving there in April 1970 as one of 15 rookie lifeguard candidates, training on the same beach and waters where the show’s stories would later be inspired.
Bonann said the series was grounded in three core principles taught during his lifeguard training: teamwork, service, and family—values he credited with shaping both the original television show and the new production.
He also acknowledged a wide range of individuals and organizations involved in bringing the project back to Los Angeles, including Governor Gavin Newsom, the California Film Commission, Los Angeles County Fire Department leadership, LA County lifeguards, and Los Angeles officials including Councilmember Traci Park and LA County Supervisor Lindsey Horvath. Bonann said the production team had worked for about 18 months to bring the show back to California.
Speaking at the ceremony, Matt Nix, the creative lead behind the new series, described the show as a story about first responders and community service rather than simply beach imagery and slow-motion scenes. He said the project reflects the heroism and dedication of those who protect coastal communities.
The event also included a cultural acknowledgment from Christina Connelly, a Tongva tribal representative, who welcomed attendees to the ancestral homeland known as Guasha, part of the broader Tongva region historically stretching from Malibu to Aliso Creek and including nearby Channel Islands. Connelly offered a blessing and shared the Tongva word “Awa Esco,” meaning happiness, encouraging the production team to carry that spirit forward during the project.
Another speaker emphasized the historic relationship between lifeguards and the ocean, noting that the role of lifeguards represents a long tradition of people standing watch over the shoreline to protect others from the dangers of the sea.
Los Angeles Councilmember Traci Park told attendees the project represents an investment in local jobs and the regional film industry. She said city and county agencies worked together on permits, site approvals, and coordination with lifeguards and beaches officials to bring the production to Venice Beach.
Park noted that the new production will help keep the iconic Baywatch brand rooted in the place where it originated. The production team also announced filming for the new series was scheduled to begin the following week, with the show expected to air on Fox in September.
Following the ceremony, a Los Angeles County lifeguard rescue boat staged a brief display offshore, spraying a high arc of water into the air as spectators watched from the beach.
The event highlighted both the historic legacy of Venice Beach lifeguards and the cultural impact of the Baywatch franchise, which helped introduce the work of lifeguards along the Los Angeles coastline to audiences around the world. Santa Monica Closeup was on scene documenting the ceremony and the crowd gathered along the sand for the dedication.
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