𝗦𝗢𝗖𝗖𝗘𝗥 𝗚𝗜𝗔𝗡𝗧𝗦: Messi, Pulisic and Yamal Tower Over Santa Monica Pier

SANTA MONICA, Calif. — Thursday, May 28, 2026 — Three towering inflatable soccer stars drew crowds to the Santa Monica Pier as part of a FOX promotional activation ahead of this summer’s FIFA tournament coverage. The 32-foot-tall inflatables featured some of the sport’s most recognizable names: Christian Pulisic wearing the No. 10 jersey for the United States, Lionel Messi wearing Argentina’s iconic No. 10, and Lamine Yamal wearing Spain’s No. 19 jersey. Positioned on elevated platforms near the pier entrance, the oversized displays could be seen from a distance and quickly became a popular photo backdrop for visitors. Throughout the day, passersby stopped to snap selfies, pose with friends and family, and take in the larger-than-life soccer installation. Branding around the display identified FOX as the official broadcaster, with signage promoting live tournament coverage running from June 11 through July 19. The activation added a World Cup-style atmosphere to the historic landmark, blending international soccer fandom with one of Southern California’s most visited waterfront destinations. Santa Monica Closeup continues to document public events, attractions, and community happenings along the Santa Monica waterfront.