Barnes & Noble Reopens in Santa Monica: Author Olivie Blake Kicks Off Grand Opening

Barnes & Noble made a highly anticipated return to Santa Monica with the grand opening of its new bookstore on the Third Street Promenade on Wednesday, August 28, 2024. The ribbon-cutting ceremony was led by author Olivie Blake, who also signed copies of her books.

Located at 1318 3rd Street, the new Barnes & Noble marked a significant comeback for the bookseller in this historic location, which was once home to the legendary Midnight Special Bookstore and, more recently, Athleta. This opening represented a broader resurgence in physical bookstores across the nation, as Barnes & Noble continued to expand after years of store closures.

“This building has a rich history as a beautiful bookstore, and we were excited to restore it to its former glory,” said James Daunt, CEO of Barnes & Noble. He emphasized that the Santa Monica opening was part of a larger trend, with the company experiencing strong sales and an ambitious expansion plan, including over 50 new stores expected in 2024.

The Santa Monica store was one of four new locations to open in August, joining new stores in New Mexico, Kentucky, and New York. Each of these openings was met with enthusiastic crowds, reflecting a growing interest in physical bookstores.

Store Manager Sarah Abel highlighted the experienced team that transferred from nearby Barnes & Noble locations, bringing a wealth of literary knowledge to the new store. “We believe in the power of a good book and were eager to help our customers find their next great read,” she said.

For more information on upcoming events and store news, customers were encouraged to follow @bnstamonica on social media.