𝗛𝗢𝗟𝗗 𝗠𝗬 𝗕𝗘𝗘𝗥: Contestants Test Their Endurance at Santa Monica Oktoberfest

SANTA MONICA, Calif. — Saturday, September 27, 2025 — The Third Street Promenade transformed into a lively Bavarian celebration as men and women faced off in an Oktoberfest Beer Stein Holding Contest, challenging competitors to keep their one-liter mugs extended at arm’s length for as long as possible. Cheers and laughter echoed across the promenade as onlookers cheered contestants through every second of the endurance test. The family-friendly festival brought the spirit of Germany’s iconic Oktoberfest to downtown Santa Monica with live music, festive games, and a dedicated kids zone. Visitors enjoyed the Entertainment Zone’s open-air beer garden and received free commemorative steins with beverage purchases, marking the first official event under the city’s new Entertainment Zone program. Organizers said the celebration aims to unite locals and visitors in a shared toast to community, culture, and friendly competition. From traditional music to frosty mugs, the promenade delivered a taste of Bavaria along the Pacific. Santa Monica Closeup will continue to cover community celebrations as the city’s fall event season unfolds.