SANTA MONICA, Calif. — Saturday, September 6, 2025 — The Santa Monica Pier Corporation (SMPC) hosted its inaugural fundraising gala, “A PIERfect Benefit,” at the historic Merry Go-Round Building on the Santa Monica Pier. From 3:30 to 7:30 p.m., guests gathered for an evening of connection, cocktails, and purpose as the sun set over the Pacific.
The event featured golden-hour drinks, savory bites, live music, and a spirited auction, creating a festive atmosphere in support of one of California’s most cherished landmarks. More than just a fundraiser, A PIERfect Benefit marked the first official benefit event produced by SMPC and coincided with the Pier’s 116th birthday on September 9, underscoring the Pier’s legacy as a cultural and community hub.
A highlight of the evening was the presentation of the inaugural Santa Monica Pier Award to Judy Abdo and Larry Barber, both recognized for their exceptional dedication to the Pier and their longtime support of SMPC.
The event drew a distinguished crowd of civic leaders, including California State Senator Ben Allen, Santa Monica Mayor Lana Negrete, former mayors Phil Brock and Mike Feinstein, and Santa Monica Police Chief Ramon Batista, among many other prominent figures. Guests were entertained with a live musical performance by The Botanical Pursuit, while impersonators of Marilyn Monroe and Charlie Chaplin added a touch of Hollywood nostalgia to the evening.
Funds raised at the event will help sustain year-round free programming at the Pier. In addition, 10% of all ticket sales were donated to the Pali Strong Foundation, a community-led initiative providing direct relief to those affected by the recent Palisades Fires.
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