SANTA MONICA, Calif. — September 10, 2025 — Pacific Park on the Santa Monica Pier unveiled its all-new haunted Funhouse on Wednesday morning, reviving a piece of the city’s eerie amusement history with a seaside spectacle led by Sprinkles the Clown.
The debut began at 8:15 a.m. when Sprinkles’ ice cream truck rolled up to the Funhouse entrance. From its doors, a colorful troupe of clowns spilled out, filling the boardwalk with laughter, antics, and photo opportunities. Sprinkles the Clown emerged last in dramatic fashion, greeted by an eerie Fortuneteller who joined him in officially opening the Funhouse. Together, the characters set the stage for a day of mayhem and mystery.
The 2,800-square-foot attraction drew inspiration from the legendary “Toonerville Funhouse,” which entertained guests at Ocean Park Pier in the 1920s and later at Pacific Ocean Park in 1958. The reimagined Funhouse now offered nine disorienting rooms filled with optical illusions, tricky layouts, and surprising encounters designed to amuse and unsettle visitors.
Among the highlights was the coin-operated Fortuneteller, who lured guests into a labyrinth of curiosities, and the ominous finale featuring Sprinkles’ ice cream truck freezer — a chilling twist that left many wondering if they would escape unscathed.
The attraction was previewed for media on Wednesday morning, ahead of its official public opening this weekend, marking a new chapter for Pacific Park, which continues to combine modern thrills with nods to Santa Monica’s storied amusement past.
Santa Monica Closeup documented the debut of the Funhouse, capturing the spectacle as clowns, performers, and guests alike brought the Pier’s newest attraction to life.
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