On September 8, 2024, the Santa Monica City Council Candidates Forum brought together all ten qualified candidates in a lively, two-hour debate, giving residents a unique opportunity to hear directly from those vying for a seat on the City Council. The event was held at the Lincoln Middle School Auditorium and was organized and sponsored by the North of Montana Neighborhood Association (NOMA), alongside other prominent neighborhood groups, including Friends of Sunset Park, Santa Monica Mid City Neighbors, Northeast Neighbors, Pico Neighborhood Association, and the Wilshire Montana Neighborhood Coalition.
The North of Montana Neighborhood Association (NOMA), founded in 1998 and revived in 2012 after a brief period of inactivity, represents approximately 5,200 homes located between Montana Avenue, Ocean Avenue, the northern city limits, and 26th Street. NOMA is a volunteer-led organization committed to improving the quality of life for its residents and the broader Santa Monica community. The group plays an active role in preserving the character of the neighborhood by fostering open dialogue between residents and local government, facilitating public forums on key issues, and advocating for responsible development, traffic control, public safety, and environmental sustainability. NOMA prides itself on being an unbiased platform that educates the community on various issues but refrains from endorsing political candidates or taking pre-established stances without majority resident approval.
The forum, co-sponsored by other neighborhood groups, aimed to provide voters with a comprehensive look at where each candidate stands on issues that matter most to Santa Monicans. Topics ranged from housing affordability, homelessness, and economic development, to public safety, transportation, and environmental sustainability.
In his welcoming remarks, Bruce Leddy, Chair of NOMA, emphasized the importance of civic engagement and neighborhood involvement in the city’s future. “City Council decisions impact all of us, and it's critical to be informed,” Leddy stated, urging attendees to participate actively in their neighborhood associations to stay updated on local developments and policies.
The evening’s format included six segments, starting with candidate introductions, followed by a series of major topic questions chosen at random, and a rapid-fire "lightning round." Each candidate was given the opportunity to respond to direct questions on topics such as homelessness, public safety, and the need for smart, sustainable development. The lightning round, in particular, offered a fast-paced overview of where each candidate stood on controversial issues such as whether to expand police funding, restrict the distribution of needles in local parks, or support new zoning policies to encourage affordable housing development.
Throughout the forum, the candidates reflected on Santa Monica’s growth and challenges over the last four years, debating the effectiveness of current policies and offering their visions for the future. Housing affordability was a recurring theme, with several candidates discussing the city’s struggle to balance development with the preservation of neighborhood character. Many also addressed the homelessness crisis, offering varied solutions, ranging from increasing mental health and addiction services to expanding affordable housing options and enforcing stricter public space regulations.
Public safety also dominated much of the conversation, as candidates were asked whether they would support expanding the police force, enhancing mental health services, and investing in new technologies such as drones to assist law enforcement. Some candidates argued for a more progressive, holistic approach to crime prevention, focusing on addressing the root causes of homelessness and economic inequality. Others emphasized the need for immediate safety improvements, including increasing police presence in areas like Downtown Santa Monica, where crime rates have been a growing concern for residents and businesses alike.
One of the event’s highlights was the discussion around city finances, with candidates weighing in on Santa Monica's ongoing budget challenges. Some advocated for seeking new revenue sources, while others pushed for a more restrained approach to spending, suggesting that the city’s focus should be on essential services like public safety and affordable housing. The debate also touched on state housing mandates and the controversial “Builder's Remedy,” which has resulted in a wave of development projects across the city. Candidates voiced differing views on how to balance the state’s housing requirements with local control over land use and development.
The final segment gave each candidate a chance to make closing statements, summarizing their platforms and underscoring their commitments to the community. Many expressed a deep personal connection to Santa Monica, while others focused on the need for fresh leadership to tackle the city’s pressing issues with new ideas and perspectives.
The 2024 Santa Monica City Council Candidates Forum was not only an informative event but also a demonstration of the power of civic engagement at the local level. NOMA, along with its co-sponsoring neighborhood associations, played a key role in fostering this dialogue, highlighting the importance of neighborhood organizations in shaping the future of Santa Monica.
The event was recorded and will be posted online in its entirety for those who could not attend. NOMA and the other neighborhood groups encourage all residents to get involved by joining their local associations, participating in community meetings, and staying informed about key issues impacting their neighborhoods and the city at large.
As NOMA continues its mission to enhance the quality of life in Santa Monica, the organization remains committed to providing a platform for residents to voice their concerns, stay engaged, and work together to ensure the city’s long-term sustainability and success. Residents interested in getting involved or learning more about NOMA can visit the organization's website or contact the board via email.
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